When people think about empowerment, they think about social status, money and independence but little things like how you appear Infront of other people, play a large part in showing who you are.

A women’s fashion brand AYINI gives you just that.

They define fashion as women’s empowerment, a way for women to gain the power to influence and make an active change in society. Ayini aims to empower women and provide them with a platform that is created solely by women, for women. Every item bought on Ayini supports the Wardrobe, a charity organization that provides professional clothing to women seeking career advancement who otherwise could not afford it. For Ayini, the importance of influence goes hand in hand with making an active change in society.   

Here you will find every fashion item that empowers you to be the best version of you, at all times and for all occasions.

The way we dress not only sets our mood for the day, but also determines our position within society. Therefore, every item of clothing ought to be carefully and intentionally selected so everyone finds a representation of themselves.

Ayini captures the essence of that by collaborating with brands created and executed by women, a true definition of women empowerment.

A great example  is Latifa, a Turkish brand, was founded by a former school teacher who found a scarcity in modest wear. Based on her own personal needs, she managed to create a brilliant collection of exquisite pieces rendered out of beautiful materials that not only provide comfort and durability, but look and feel glamorous as well. What makes Latifa garments standout is how versatile they are; each piece a reflection of the beautiful woman wearing it.

Atoni Ini is another brand that Ayini is incredibly proud to be showcasing on our platform. Every Ayin Ini bag is a valuable gift from the women of the mountains of the Philippines to women everywhere. It is a representation of who they are and a story of their lives intricately handcrafted into sustainable, fashionable vibrant bags of all colors, shapes and sizes.

Ayini in Arabic literally means ‘My Eye’ and is used affectionately to signal value. It also speaks to the individual ways in which we see and understand the world as we make our place in it. It is our pleasure and pride to play any role in empowering women and providing them with the means to express themselves through fashion. Ayini would like to be women’s caring and doting eye out there, where we bring you wonderful and unique styles made by women, making them accessible to women everywhere.

From lavish jumpsuits, to marvelous dresses and over the top bags, women get to choose how they want to run the day, with a variety of options available on the website. Dress your jumpsuit with a bold jacket and a statement necklace to show them who the boss is, or just put on your dress with high heels and a powerful handbag to feel confidents.

With Ayini, shopping is not a mere chore or daily occurrence, but an experience to enjoy, cherish and look forward to, together. If you choose the best outfit to rock your day, you can never go wrong. Wear confidence with Ayini.